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ad tech

An excellent video on WV’s classic ad campaign from the ’60s

Aug 15, 2016

et cetera

ad tech, Advertising, kottke, volkswagen, VW

Simple, and to the point… The advertising that Volkswagen ran in American magazines and newspapers in the 1960s was legendary, perhaps the greatest ad campaign ever.. This is a great little documentary about how the ads came about — pitching “a Nazi car in a Jewish town”.. Source: Those great 1960s Volkswagen ads
Link: The Math Wizards Who Rule Murky World of Programmatic Buying | Digital – Advertising Age

Jul 22, 2015

#tech, #VRM

#VRM, ad tech, data science

The future of advertising — one where terms like “automation” and “big data” are more than jargon sprinkled into PowerPoints — may be in the hands of 20-somethings like Mr. Banilevi. Just 23 years old, the Northwestern economics graduate uses eight software programs to buy millions of digital ads each week, plucking them from a…