#CRM – nitin badjatia

♦ CRM’s evolution toward customer engagement

May 14, 2014

#CRM, #cx, Cloud Computing, customer engagement, Gartner, Paul Greenberg

Over the last two years, mergers and acquisitions have driven many of the headlines in the CRM world [footnote] Disclosure: I’m back at Oracle via their acquisition of RightNow Technologies, a CRM/CX cloud vendor. [/footnote]. We’ve watched the broadest consolidation that CRM has seen in nearly a decade. At the same time, Gartner predicts the CRM market,…

Google’s take on the customer journey

Apr 29, 2013

#cx

#CRM, #cx, customer experience, Google, journey mapping

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs. via The Customer Journey to Online Purchase – Think Insights…

Highrise, 37Signals finally ready to reveal it’s contact management application

Feb 12, 2007

et cetera

#CRM, 37Signals, Backpack, Basecamp, Highrise, Online Applications, Productivity, SugarCRM, Sunrise

More than a year ago, I wrote about 37Signals’ plans to unveil a ‘CRM type’ application to go along with their wildly successful Basecamp and Backpack online applications. What was then referred to as ‘Sunrise’ has now morphed into ‘Highrise’ just as details are beginning to emerge. The original announcement hinted at a CRM style…