April 2013

Moore’s census involved regularly sending simple, automated messages to each one of the 3.7 billion IP addresses assigned to devices connected to the Internet around the world (Google, in contrast, collects information offered publicly by websites). Many of the two terabytes (2,000 gigabytes) worth of replies Moore received from 310 million IPs indicated that they…

The corroding value of the internet cookie, and an opportunity to shape a new market

Apr 29, 2013

#cx, #VRM

#cx, #VRM, big data, browser cookies, Customer Commons, customer experience, ecommerce, privacy

Several years ago, I first heard Doc Searls make an amusing comment about one of the basic elements of the internet universe, the browser cookie. With full credit to Phil Windley, Doc’s historical summary of ecommerce (and much of the modern internet) went like this: A brief history of ecommerce can be summarized as this-…

Google’s take on the customer journey

Apr 29, 2013

#cx

#CRM, #cx, customer experience, Google, journey mapping

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs. via The Customer Journey to Online Purchase – Think Insights…

Thousands of industrial internet devices found to be vulnerable

The corroding value of the internet cookie, and an opportunity to shape a new market

Google’s take on the customer journey