#cx
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A few weeks back, I sat down for a conversation with Michael Rose of Five9 for their That’s Genius Podcast: That’s Genius Episode 16 Edit: Here’s part 2 of our conversation: That’s Genius Episode 18 Photo by Jonathan Velasquez on Unsplash
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I’m not a huge fan of the term ‘Omni-channel,’ but the core concepts in the post below is valid – the burden of figuring out the mode of interaction shouldn’t fall on customers. Companies must craft a user experience that provides for the highest quality interactions, at every touchpoint: But an omni-channel experience isn’t just…
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In my previous post, I referenced Paul Greenberg’s brain dump of technologies, concepts, and theories that are pulling the CRM community toward a larger market of customer engagement. CRM innovation is shifting from delivery of technology [footnote] By that I mean taking decade old CRM technology from on-premises to the cloud, with little customer oriented…
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Over the last two years, mergers and acquisitions have driven many of the headlines in the CRM world [footnote] Disclosure: I’m back at Oracle via their acquisition of RightNow Technologies, a CRM/CX cloud vendor. [/footnote]. We’ve watched the broadest consolidation that CRM has seen in nearly a decade. At the same time, Gartner predicts the CRM market,…
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…And although there are companies that blatantly violate the standards, security is a constantly changing condition, not a static one. Every time a company installs new programs, changes servers or alters its architecture, new vulnerabilities can be introduced. A company that is certified compliant one month can quickly become non-compliant the next month if administrators…
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The level of hype around the “Internet of Things” (IoT) is getting a bit out of control. It may be the technology that crashes into Gartner’s trough of disillusionment faster than any other. But that doesn’t mean we can’t figure things out. Quite the contrary — as the trade press collectively loses its mind over the…
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These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs. via The Customer Journey to Online Purchase – Think Insights…
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An excellent post on big data and the customer experience over at the Harvard Business Review blog. Of note: Expand the Value You Create for CustomersImproving the customer experience is a fine idea. But companies often take it to extremes. It’s always a good idea to look for new ways to create value for customers.…
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There’s lots of talk about optimizing the customer experience from a process perspective, but not much conversation from a pricing perspective. Pricing, as the article I link to below, is more than building in profitability above product or service costs. Achieving an ‘optimal’ price requires deeper analysis than most companies actually do. According to the…
nitin badjatia 