#cx
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These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs. via The Customer Journey to Online Purchase – Think Insights…
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An excellent post on big data and the customer experience over at the Harvard Business Review blog. Of note: Expand the Value You Create for CustomersImproving the customer experience is a fine idea. But companies often take it to extremes. It’s always a good idea to look for new ways to create value for customers.…
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There’s lots of talk about optimizing the customer experience from a process perspective, but not much conversation from a pricing perspective. Pricing, as the article I link to below, is more than building in profitability above product or service costs. Achieving an ‘optimal’ price requires deeper analysis than most companies actually do. According to the…
nitin badjatia 