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Feature

♦ Marketing to a digital butler: Customer engagement in a VRM empowered world

May 21, 2014

#CRM, #cx, #VRM, Feature

#cx, #VRM, CEM, customer engagement, Marketing, personal cloud, seo, siri

In my previous post, I referenced Paul Greenberg’s brain dump of technologies, concepts, and theories that are pulling the CRM community toward a larger market of customer engagement. CRM innovation is shifting from delivery of technology [footnote] By that I mean taking decade old CRM technology from on-premises to the cloud, with little customer oriented…
♦ CRM’s evolution toward customer engagement

May 14, 2014

#cloud, #CRM, #cx, Feature

#CRM, #cx, Cloud Computing, customer engagement, Gartner, Paul Greenberg

Over the last two years, mergers and acquisitions have driven many of the headlines in the CRM world [footnote] Disclosure: I’m back at Oracle via their acquisition of RightNow Technologies, a CRM/CX cloud vendor. [/footnote]. We’ve watched the broadest consolidation that CRM has seen in nearly a decade. At the same time, Gartner predicts the CRM market,…